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Americans don't like plain talk anymore. Nowadays they like fat talk. Show them a lean, plain word that cuts to the bone and watch them lard it with thick greasy syllables front and back until it wheezes and gasps for breath as it comes lumbering down upon some poor threadbare sentence like a sack of iron on a swayback horse. 'Facilitate' is typical of the case. A generation ago only sissies and bureaucrats would have said 'facilitate' in public. Nowadays we are a nation of 'facilitate' utterers. 'Facilitate' is nothing more than a gout-ridden, overstuffed 'ease.' Why has 'ease' fallen into disuse among us? It is a lovely little bright snake of a word which comes hissing quietly off the tongue and carries us on, without fuss and French horns, to the object which is being eased. This is English at its very best. Easing is not one of the great events of life; it does not call for Beethoven; it is not an idea to get drunk on, to wallow in, to engage in multiple oleaginous syllabification until it becomes a pompous ass of a word like 'facilitate.'

Russell Baker#16

SocietyLanguageCommunicationClarityWriting

About this quote

What does it mean?
Baker criticizes the tendency to replace simple, direct words with overly complex jargon like 'facilitate,' arguing it buries meaning.
In plain terms
People prefer fancy, wordy language over clear, simple words.
What can you take from it?
Use simple words to communicate clearly.

Where it applies

  • writing
  • speech
  • business communication

Putting it to work

  • simplify reports
  • avoid jargon
  • edit for clarity

Questions to consider

  • Why do we complicate language?
  • What simple words have you replaced?

Another view

Sometimes technical terms are necessary for precision.

More from Russell Baker

  1. No less a philosopher than Chief Justice Burger was outraged by Ellsberg's publication of classified documents. They belonged to the Government, Burger reasone…

    Permalink to quote #15
  2. Long words, fat talk - they may tell us something about ourselves. Has the passion for fat in the language increased as self-confidence has waned?

    Permalink to quote #17
  3. I went to the Rayburn Building the other day on trifling business. It was an appalling experience. I had forgotten how preposterous the thing is with its prete…

    Permalink to quote #14

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