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About this quote

What does it mean?
People value experiences more when they feel exclusive or scarce.
In plain terms
You enjoy things more when you know others cannot have them.
What can you take from it?
Exclusivity increases perceived value and enjoyment.

Where it applies

  • marketing
  • luxury goods
  • social dynamics

Putting it to work

  • positioning products
  • understanding consumer behavior
  • evaluating value

Questions to consider

  • Why do you like exclusive things?
  • Does sharing ruin enjoyment?

Another view

Sharing joy often increases happiness for many people.

More from Russell Baker

  1. In America, it is sport that is the opiate of the masses.

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  2. It seems to be a law of American life that whatever enriches us anywhere except in the wallet inevitably becomes uneconomic.

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  3. A solved problem creates two new problems, and the best prescription for happy living is not to solve any more problems than you have to.

    Permalink to quote #1

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