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About this quote

What does it mean?
Someone who invents difficult words easily tricks people who do not question them.
In plain terms
Using hard fake words can fool the ignorant.
What can you take from it?
Simple language is more honest.

Where it applies

  • public speaking
  • marketing
  • media

Putting it to work

  • use plain language
  • question complex terms

Questions to consider

  • Why do we trust fancy words?
  • Is simple better?

Another view

Complex words are sometimes necessary for precision.

More from Samuel Butler

  1. For rhetoric, he could not ope His mouth, but out there flew a trope; And when he happen'd to break off I' th' middle of his speech, or cough, H' had hard word…

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  2. A skilful leech is better far Than half an hundred men of war, So he appear'd; and by his skill, No less than dint of sword, cou'd kill.

    Permalink to quote #6
  3. He was in LOGIC a great critic, Profoundly skill'd in analytic; He could distinguish, and divide A hair 'twixt south, and south-west side: On either which he w…

    Permalink to quote #3

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