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About this quote

What does it mean?
Visual media are for fun; serious messages should be delivered through direct, reliable means.
In plain terms
Movies are fun, use other ways for serious messages.
What can you take from it?
Separate entertainment from serious communication.

Where it applies

  • media strategy
  • business comms

Putting it to work

  • use direct channels for critical info

Questions to consider

  • How should serious news be delivered?

Another view

Images can also carry serious messages.

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