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About this quote

What does it mean?
Hawking notes that his passion for big questions led to high book sales compared to Madonna.
In plain terms
I sell many physics books because I ask big questions.
What can you take from it?
Curiosity about big questions sells books.

Where it applies

  • marketing science
  • author reflection

Putting it to work

  • writing popular science
  • asking questions

Questions to consider

  • Does curiosity drive sales?
  • What questions sell?

Another view

It equates sales with the value of ideas.

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