Creative things have to sell to get acknowledged as such. Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
About this quote
- What does it mean?
- Design alone isn't enough; turning a creation into a world-changing product requires vision and business execution.
- In plain terms
- Great ideas need great packaging to matter.
- What can you take from it?
- Productization is as vital as invention.
Where it applies
Putting it to work
Questions to consider
- Who is more important: inventor or promoter?
- Can invention succeed without commercialization?
Another view
Jobs’s actual influence may be understated or overstated depending on perspective.
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