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Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No one at Vogue magazine gives a shit. They work with the designers, it's more creative and artistic - they are creating something beautiful. But they don't care about how their readers end up looking - whereas we do!

Susannah Constantine#11

FashionMediaConfidence

About this quote

What does it mean?
The authors aim to help ordinary people dress confidently, criticizing fashion media for ignoring reader aesthetics.
In plain terms
We care about how real people look unlike fashion magazines.
What can you take from it?
Fashion should serve everyday people.

Where it applies

  • fashion media
  • consumer advice
  • public styling

Putting it to work

  • advising ordinary people
  • critiquing fashion industry

Questions to consider

  • Who does fashion serve?
  • Why care about ordinary people's style?

Another view

Generalizing fashion media ignores its diverse goals.

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