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About this quote

What does it mean?
Public Opinion is an unpredictable factor in political strategy.
In plain terms
Politicians cannot easily predict how the public will react.
What can you take from it?
Account for public sentiment in planning.

Where it applies

  • campaigning
  • policy making
  • public relations

Putting it to work

  • poll opinions
  • monitor trends
  • engage citizens

Questions to consider

  • How does public sentiment influence your work?
  • Is public opinion predictable?

Another view

It treats public opinion as a random variable rather than a reasoned force.

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