All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Don't make friends who are comfortable to be with. Make friends who will force you to lever yourself up.

Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.