The problem is that women try to dress like celebrities whose shape they just don't have. When you emulate someone else's dress sense with a different body shape it just doesn't work. And when you look bad, your confidence dips. Our advice is to go shopping armed with our body shape rules.

We absolutely love women, we are passionate about what we do and we get great results. Women see that our rules are manageable and make a real difference. I do…

You have got to stop seeing yourself as a victim, take control and take responsibility.

If you want to make the best of yourself you don't necessarily need to diet - you need to wear the right stuff.

For us, it's all about shape, and how that is going to cure a bodily defect.

They're really designed so that our black coat will give you a waist, our trousers will hide your saddle bags, our cashmere makes your tits look great.

I'm happy with my shape. It's getting to a stage of acceptance and understanding how to dress to reproportion yourself.