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About this quote

What does it mean?
He wants his words to have impact and cause a strong emotional reaction.
In plain terms
He wants his speech to matter and make people feel.
What can you take from it?
Speak with purpose to move others.

Where it applies

  • public speaking
  • writing

Putting it to work

  • crafting powerful messages
  • using rhetoric

Questions to consider

  • What makes words cause a shiver in listeners?
  • How can one ensure their message is understood?

Another view

Impactful words can be misinterpreted or ignored.

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