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To be identified with the public is the divine gift of the best-sellers in popular Romance and, no doubt, in popular realism. E. M. Forster once spoke of the novelist as sending down a bucket into the unconscious; the author of She installed a suction pump. He drained the whole reservoir of the public's secret desires. Critics speak of the reader suspending unbelief; the best-seller knows better; man is a believing animal.

V. S Pritchett#11

WritingLiteraturePsychologyBeliefReading

About this quote

What does it mean?
Best-sellers tap into public unconscious desires, unlike critics who assume readers suspend disbelief.
In plain terms
Popular authors connect with what people secretly want to believe.
What can you take from it?
Successful stories appeal to deep public desires.

Where it applies

  • writing novels
  • analyzing hits
  • studying readers

Putting it to work

  • crafting relatable stories
  • understanding audience psychology

Questions to consider

  • What unconscious desires drive reading choices?
  • Is belief active or passive when reading?

Another view

It generalizes all best-sellers as relying on unconscious desires.

More from V. S Pritchett

  1. Like many popular best-sellers, he was a very sad and solemn man who took himself too seriously and his art not seriously enough.

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  2. One recalls how much the creative impulse of the best-sellers depends upon self-pity. It is an emotion of great dramatic potential.

    Permalink to quote #12
  3. Because of the influence of the cinema, most reports or stories of violence are so pictorial that they lack content or meaning. The camera brings them to our e…

    Permalink to quote #9

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