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About this quote

What does it mean?
Emphasizes that entertainment value exists both during competition and between matches.
In plain terms
Entertainment happens everywhere, not just during the main event.
What can you take from it?
Storytelling matters in all moments.

Where it applies

  • live events
  • broadcasting
  • promotions

Putting it to work

  • marketing
  • showmanship
  • media production

Questions to consider

  • What makes a performance compelling?
  • Does realism matter in entertainment?

Another view

It prioritizes show over actual athletic competition.

More from Vince McMahon

  1. 'See-saw match-up, back-and-forth!'

    Permalink to quote #28
  2. 'I've got balls the size of grapefruits, and come this Sunday you'll be spitting out the seeds!'

    Permalink to quote #30
  3. 'Ha-HA-HAAAAA!' (Often when either Bret Hart hands out his shades, or following a Doink 'joke')

    Permalink to quote #27

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