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About this quote

What does it mean?
Creative work should aim to connect with the innocent and unspoiled inner sense of wonder shared by all people.
In plain terms
Make art that touches the childlike wonder inside everyone.
What can you take from it?
Target universal innocence in your creative projects.

Where it applies

  • storytelling
  • product design
  • marketing

Putting it to work

  • simplify your message
  • focus on core emotions
  • avoid cynicism

Questions to consider

  • What part of you is unspoiled?
  • Who is your work really for?

Another view

Assuming a universal inner state may overlook diverse cultural or personal experiences.

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