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About this quote

What does it mean?
In fast-changing industries, resting on past successes is dangerous; focus must remain on future conditions.
In plain terms
Do not rest on past success because things change too fast.
What can you take from it?
Always look forward in a changing business environment.

Where it applies

  • corporate strategy
  • innovation management
  • startups

Putting it to work

  • scan trends regularly
  • invest in R&D
  • avoid past glories

Questions to consider

  • What are you planning for next?
  • How fast is your industry changing?

Another view

Focusing only on the future may cause neglect of current operational stability.

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