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About this quote

What does it mean?
Disney admits betting heavily on the success of a unique entertainment concept.
In plain terms
They risked everything on creating something totally new in entertainment.
What can you take from it?
Innovation often requires high-risk investment.

Where it applies

  • startup launch
  • product development
  • marketing

Putting it to work

  • betting on innovation
  • launching unique products

Questions to consider

  • When is it right to take big risks?
  • How do you validate new ideas?

Another view

High risk can lead to significant loss.

More from Walt Disney

  1. It's like the city of tomorrow ought to be. A city that caters to the people as a service function. It will be a planned, controlled community, a showcase for …

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  2. It's something that will never be finished. Something that I can keep developing... and adding to.

    Permalink to quote #120
  3. It's kind of fun to do the impossible.

    Permalink to quote #117

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