Other parks can have parades, they can have bands and thrill rides, and all that kind of stuff. But we have the Disney characters. Don't you realize how much they mean to people? A family comes into the park and they see one of our characters and they immediately have their child run over. They get their camera out and they take pictures of their little kids with Mickey or Minnie or Goofy or whoever happens to be there at the time. This is what people enjoy and this is what is important to us.
About this quote
- What does it mean?
- Disney characters create a unique emotional bond with families that other park attractions cannot match.
- In plain terms
- Our characters matter deeply to visitors because they create special family memories.
- What can you take from it?
- Focus on what uniquely connects with your audience emotionally.
Where it applies
Putting it to work
Questions to consider
- What creates the strongest bond with your audience?
- How do you measure emotional value?
Another view
Characters alone may not sustain interest without quality operations and maintenance.
More from Walt Disney
Of all the things I have done, the most vital is coordinating the talents of those who work for us and pointing them towards a certain goal.
Permalink to quote #130 Our contribution to television is entertainment, created without deviation from our conception of what entertainment should be.
Permalink to quote #132 Of all of our inventions for mass communication, pictures still speak the most universally understood language.
Permalink to quote #129
Related quotes
I hate plays. I've never seen the point of paying money to watch people shout a lot and pretend to die, and now that I'm the father of three young children I d…
Tim MooreTim Moore quote #3 I really learned it all from mothers.
Benjamin SpockBenjamin Spock quote #1 'Time lost is time when we have not lived a full human life, time unenriched by experience, creative endeavor, enjoyment, and suffering.'
Dietrich BonhoefferDietrich Bonhoeffer quote #1