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Other parks can have parades, they can have bands and thrill rides, and all that kind of stuff. But we have the Disney characters. Don't you realize how much they mean to people? A family comes into the park and they see one of our characters and they immediately have their child run over. They get their camera out and they take pictures of their little kids with Mickey or Minnie or Goofy or whoever happens to be there at the time. This is what people enjoy and this is what is important to us.

Walt Disney#131

EntertainmentFamilyCharacterExperienceValue

About this quote

What does it mean?
Disney characters create a unique emotional bond with families that other park attractions cannot match.
In plain terms
Our characters matter deeply to visitors because they create special family memories.
What can you take from it?
Focus on what uniquely connects with your audience emotionally.

Where it applies

  • theme park operations
  • brand differentiation
  • family entertainment

Putting it to work

  • highlight character interactions
  • prioritize family moments
  • measure emotional impact

Questions to consider

  • What creates the strongest bond with your audience?
  • How do you measure emotional value?

Another view

Characters alone may not sustain interest without quality operations and maintenance.

More from Walt Disney

  1. Of all the things I have done, the most vital is coordinating the talents of those who work for us and pointing them towards a certain goal.

    Permalink to quote #130
  2. Our contribution to television is entertainment, created without deviation from our conception of what entertainment should be.

    Permalink to quote #132
  3. Of all of our inventions for mass communication, pictures still speak the most universally understood language.

    Permalink to quote #129

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