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About this quote

What does it mean?
Disney states their TV contribution is pure entertainment based on a specific concept without deviation.
In plain terms
Television content should stick to a clear vision of entertainment.
What can you take from it?
Stay true to your entertainment vision.

Where it applies

  • media production
  • brand management
  • content creation

Putting it to work

  • define core values
  • maintain standards
  • deliver consistent content

Questions to consider

  • What is your standard for entertainment?
  • Do you compromise your vision?

Another view

Strict adherence to one concept may limit creativity or audience growth.

More from Walt Disney

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