Skip to content
quotesby

About this quote

What does it mean?
He states he makes films suitable for all ages, not just for children.
In plain terms
He creates movies that kids can enjoy with their parents without embarrassment.
What can you take from it?
Create content that bridges generational gaps.

Where it applies

  • media production
  • education
  • marketing

Putting it to work

  • target all ages
  • test with mixed groups

Questions to consider

  • Who are you truly creating your work for?

Another view

Some content inherently appeals to only one age group.

More from Walt Disney

  1. I don't like formal gardens. I like wild nature. It's just the wilderness instinct in me, I guess.

    Permalink to quote #80
  2. I don't pose as an authority on anything at all, I follow the opinions of the ordinary people I meet, and I take pride in the close-knit teamwork within my org…

    Permalink to quote #82
  3. I do have a special feeling for mice. Mice gathered in my wastebasket when I worked late at night. I lifted them out and kept them in little cages on my desk. …

    Permalink to quote #79

Related quotes

  1. A children's movie is a movie at which adults are bored. A grown-up movie is a movie at which children are bored. A family movie is a movie at which, if it's g…

    Roger EbertRoger Ebert quote #89
  2. When I got back from the war in 1946 people didn't want the Mr. Smith kind of movie any more, and I refused to make war pictures.

    James (Jimmy) StewartJames (Jimmy) Stewart quote #1
  3. The Birds could be the most terrifying motion picture I have ever made.

    Alfred HitchcockAlfred Hitchcock quote #2