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About this quote

What does it mean?
Disney wanted visitors to feel transported to a different world rather than just seeing their own.
In plain terms
Make the place feel like a different world, not reality.
What can you take from it?
Create environments that transport people away from reality.

Where it applies

  • hospitality
  • design
  • retail

Putting it to work

  • design immersive spaces
  • hide mundane details

Questions to consider

  • How do you create immersion?
  • What makes a place magical?

Another view

Total escapism can detach people from real-world responsibilities.

More from Walt Disney

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  2. I first saw the site for Disneyland back in 1953, In those days it was all flat land - no rivers, no mountains, no castles or rocket ships - just orange groves…

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  3. I don't make films for children. I make films that children aren't embarrassed to take their parents to.

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