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About this quote

What does it mean?
Highlighting functional capacity with excitement.
In plain terms
He is pointing out that a device has three settings.
What can you take from it?
Enthusiasm sells features.

Where it applies

  • sales pitch
  • product demo

Putting it to work

  • highlight features
  • generate interest

Questions to consider

  • How do you appreciate simple tools?

Another view

More features do not guarantee better results.

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