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About this quote

What does it mean?
He speaks grandly but his words lack clear meaning which distracts the audience.
In plain terms
His serious speech sounds good but means nothing specific.
What can you take from it?
Clear speech is better than vague grandeur.

Where it applies

  • speeches
  • debates
  • media

Putting it to work

  • clarify points
  • avoid jargon
  • check meaning

Questions to consider

  • Is vague speech ever useful?
  • Does style matter more than substance?

Another view

Sometimes grand language is useful to inspire hope.

More from William Ewart Gladstone

  1. Liberalism is trust of the people tempered by prudence. Conservatism is distrust of the people tempered by fear.

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  2. Ah, Oxford on the surface, but Liverpool below.

    Permalink to quote #37
  3. The Labour movement is but the tail of the great Liberal lion.

    Permalink to quote #34

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