Good research clearly indicates that Americans would support affirmative action programs that capture the idea of equal opportunity.
PolicyAffirmative actionSupportJusticeOpportunityPublic opinion
About this quote
- What does it mean?
- Americans support affirmative action when it focuses on equal opportunity.
- In plain terms
- People will back affirmative action if it is about equal opportunity.
- What can you take from it?
- Frame policy around equal opportunity to gain public support.
Where it applies
Putting it to work
Questions to consider
- What framing works best?
- How do people define fairness?
Another view
Support may fade if specific outcomes like quotas are highlighted.
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