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About this quote

What does it mean?
Long documents often discourage readers from reading them.
In plain terms
Very long papers get skipped by readers.
What can you take from it?
Keep writing concise to ensure it is read.

Where it applies

  • business reports
  • academic papers
  • policy briefs

Putting it to work

  • trim unnecessary length
  • prioritize clarity

Questions to consider

  • How long is too long?
  • When does detail become noise?

Another view

Some topics require length to be explained fully.

More from Winston Churchill

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  3. The water was not fit to drink. To make it palatable, we had to add whisky. By diligent effort, I learnt to like it.

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