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About this quote

What does it mean?
Churchill states that while specific plans may change, the act of planning is crucial.
In plain terms
Plans change, but the process of planning is vital.
What can you take from it?
Focus on preparing to think, not just the plan.

Where it applies

  • project management
  • strategy sessions
  • crisis prep

Putting it to work

  • review plans regularly
  • focus on process

Questions to consider

  • What is more important than the plan?
  • How do you prepare?

Another view

Sometimes rigid adherence to a plan is needed for safety.

More from Winston Churchill

  1. We shall show mercy, but we shall not ask for it.

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  2. Upon this battle depends the survival of Christian civilisation. Upon it depends our own British life and the long continuity of our institutions and our Empir…

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  3. We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the …

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