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About this quote

What does it mean?
The British prefer hearing harsh truths rather than comfort.
In plain terms
Some people prefer bad news over sugarcoated stories.
What can you take from it?
Be direct and honest with stakeholders.

Where it applies

  • crisis communication
  • national culture
  • feedback

Putting it to work

  • be direct
  • share bad news early
  • avoid sugarcoating

Questions to consider

  • Do you prefer honesty or comfort?

Another view

Directness can sometimes damage morale.

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