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About this quote

What does it mean?
Churchill marks the Battle of Alamein as the turning point where British fortunes shifted from losing to winning.
In plain terms
Before this battle they lost everything, but after it they started winning and never lost again.
What can you take from it?
A single victory can change the psychological momentum of a long conflict.

Where it applies

  • military campaigns
  • sports comebacks
  • business turnarounds

Putting it to work

  • writing history
  • motivational speaking
  • strategy analysis

Questions to consider

  • When does a victory become a turning point?
  • Does morale matter more than resources?

Another view

The claim oversimplifies the complexity of subsequent military outcomes.

More from Winston Churchill

  1. Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.

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  2. I am prepared to meet my maker; whether my maker is prepared for the great ordeal of meeting me is another matter.

    Permalink to quote #61
  3. I am sure it would be sensible to restrict as much as possible the work of these gentlemen, who are capable of doing an immense amount of harm with what may ve…

    Permalink to quote #62

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