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About this quote

What does it mean?
An absurd claim damages trust not just in itself but in all prior claims.
In plain terms
One crazy statement makes people doubt everything that came before.
What can you take from it?
Credibility is fragile and easy to lose with one error.

Where it applies

  • science
  • journalism
  • public speaking

Putting it to work

  • verify claims
  • avoid exaggeration
  • maintain consistency

Questions to consider

  • How do you rebuild trust?
  • What breaks credibility fastest?

Another view

Past credibility can protect against doubts from one error.

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