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About this quote

What does it mean?
Truth loses value when spoken by someone with a poor reputation.
In plain terms
Truth is ignored if the person saying it is not trusted.
What can you take from it?
Credibility matters as much as the message itself.

Where it applies

  • communication
  • leadership
  • public discourse

Putting it to work

  • build trust
  • maintain reputation
  • verify sources

Questions to consider

  • Does the messenger matter?
  • How is trust built?

Another view

Truth remains true regardless of the speaker.

More from Robert South

  1. Passion is the drunkenness of the mind.

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  2. Wonder is from surprise, and surprise stops with experience.

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  3. Most of the appearance of mirth in the world is not mirth, it is art. The wounded spirit is not seen, but walks under a disguise.

    Permalink to quote #7

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