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About this quote

What does it mean?
The speaker evaluates a script harshly, dismissing its quality outright.
In plain terms
The script is bad.
What can you take from it?
Trust your critical judgment on creative work.

Where it applies

  • reviewing a screenplay
  • assessing a pitch

Putting it to work

  • give direct feedback
  • cut weak drafts

Questions to consider

  • Why did this script fail you?
  • How do you phrase negative feedback?

Another view

Direct criticism can feel unconstructive without explanation.

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