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About this quote

What does it mean?
A symbol only works if there is something real for it to represent.
In plain terms
You need a real thing before you can make a symbol for it.
What can you take from it?
Symbols must refer to actual reality to have meaning.

Where it applies

  • communication
  • branding
  • signage

Putting it to work

  • ensure symbols match reality
  • verify meanings

Questions to consider

  • What makes a symbol valid?
  • Can symbols exist without real referents?

Another view

Abstract concepts can be symbols without a physical object.

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