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About this quote

What does it mean?
Shock stems from mismatched expectations about the act.
In plain terms
People expect a singer but get a show from TV and movies.
What can you take from it?
Manage expectations to create impact.

Where it applies

  • marketing
  • launches
  • first impressions

Putting it to work

  • set expectations
  • use media cues

Questions to consider

  • What do people expect from you?
  • How do you manage first impressions?

Another view

It simplifies cultural influence to one source.

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