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It's funny--when I showed up for my first book signing at Barnes & Noble, I got there and the place was empty. I turned to the manager and said, 'Hey, I'm really sorry that no one showed up,' and he points to the mezzanine level above us where there were 770 people and goes, 'They're all here to see you.' I was floored. I turned to my wife and said, 'You know, maybe the book doesn't suck so bad after all.

Alton Brown#112

BooksMisunderstandingSuccess

About this quote

What does it mean?
The speaker recounts a misunderstanding about an empty room that turned out to be a large audience.
In plain terms
A book signing looked empty but many were watching.
What can you take from it?
Appearances can be misleading.

Where it applies

  • public speaking
  • career milestones

Putting it to work

  • check perspective
  • trust process

Questions to consider

  • When did you misjudge a situation?
  • How do you handle doubt?

Another view

Not all events have hidden audiences.

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