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About this quote

What does it mean?
Popular writing targets readers who need to vocalize text to understand it.
In plain terms
Write simple stuff for people who read aloud to themselves.
What can you take from it?
Simple writing reaches the widest audience.

Where it applies

  • marketing books
  • writing for money
  • choosing topics

Putting it to work

  • write simply
  • target mass market
  • avoid complexity

Questions to consider

  • Who reads your work?
  • Does simplicity sell better?

Another view

Complex writing can also be valuable and reach dedicated readers.

More from Don Marquis

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