A good deal depends on the quality of the lie. You must have intellectual lies for intellectual people and crude lies for popular consumption, but if your popular lies are too blatant and your more intellectual section are shocked and see through them, they may (and indeed they did) begin to be suspicious as to whether they were not being hoodwinked too. Nevertheless, the inmates of colleges are just as credulous as the inmates of the slums.
About this quote
- What does it mean?
- Lies must match their audience; intellectual lies for scholars, crude lies for the masses—if the latter are too obvious, both groups become skeptical.
- In plain terms
- Different audiences need different levels of deception.
- What can you take from it?
- Tailor messages to the audience, but avoid obvious falsehoods.
Where it applies
Putting it to work
Questions to consider
- How does audience sophistication affect propaganda effectiveness?
- Can credibility be sustained with any deception?
Another view
Some audiences may reject any manipulation regardless of subtlety.
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