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About this quote

What does it mean?
Eliminating poor concepts is a necessary part of the creative process.
In plain terms
It is always beneficial to get rid of bad ideas.
What can you take from it?
Keep filtering out weak concepts until only strong ones remain.

Where it applies

  • brainstorming sessions
  • project planning
  • editing work

Putting it to work

  • review ideas critically
  • discard weak options
  • prioritize quality

Questions to consider

  • How do you identify a bad idea?
  • When should you stop filtering?

Another view

Sometimes ideas that seem bad at first can lead to breakthroughs.

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