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About this quote

What does it mean?
Propaganda works better when it fuels hatred than when it tries to create friendliness.
In plain terms
Hatred‑based propaganda is more effective than friendly propaganda.
What can you take from it?
Beware of messages that incite anger.

Where it applies

  • during political campaigns
  • in social media

Putting it to work

  • critically evaluate emotionally charged messages

Questions to consider

  • Why does anger motivate action more than goodwill?
  • How can societies resist hateful propaganda?

Another view

Some positive messaging can also be powerful.

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