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About this quote

What does it mean?
True innovation requires radically new features that capture imagination, not minor tweaks.
In plain terms
To set a new standard, you need something truly new like the Macintosh.
What can you take from it?
Breakthrough products differ significantly from existing ones.

Where it applies

  • product launches
  • design reviews
  • innovation planning

Putting it to work

  • focus on novelty
  • aim for impact

Questions to consider

  • What makes a product truly new?
  • Is novelty enough for success?

Another view

Incremental improvements also drive market success.

More from Bill Gates

  1. It's not manufacturers trying to rip anybody off or anything like that. There's nobody getting rich writing software that I know of.

    Permalink to quote #2
  2. The next generation of interesting software will be done on the Macintosh, not the IBM PC.

    Permalink to quote #4
  3. If something's expensive to develop, and somebody's not going to get paid, it won't get developed. So you decide: Do you want software to be written, or not?

    Permalink to quote #1

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