To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination - and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.
About this quote
- What does it mean?
- True innovation requires radically new features that capture imagination, not minor tweaks.
- In plain terms
- To set a new standard, you need something truly new like the Macintosh.
- What can you take from it?
- Breakthrough products differ significantly from existing ones.
Where it applies
Putting it to work
Questions to consider
- What makes a product truly new?
- Is novelty enough for success?
Another view
Incremental improvements also drive market success.
More from Bill Gates
It's not manufacturers trying to rip anybody off or anything like that. There's nobody getting rich writing software that I know of.
Permalink to quote #2 The next generation of interesting software will be done on the Macintosh, not the IBM PC.
Permalink to quote #4 If something's expensive to develop, and somebody's not going to get paid, it won't get developed. So you decide: Do you want software to be written, or not?
Permalink to quote #1
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