What's also very interesting about Dubai, is that it has recently been promoted as the 'portal' of the United Arab Emirates.
About this quote
- What does it mean?
- Dubai is marketed as a key entry point for the Emirates. Promotional labels shape how places are understood.
- In plain terms
- Dubai is sold as the main door into the country.
- What can you take from it?
- Marketing defines how places are perceived.
Where it applies
Putting it to work
Questions to consider
- How is your city marketed?
- What defines a gateway city?
Another view
Official titles may not match reality on the ground.
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