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About this quote

What does it mean?
Fuller argues that logical thinking and economic viability are not mutually exclusive; true design should achieve both.
In plain terms
Good ideas should be logical and profitable.
What can you take from it?
Design solutions must be rational and economically viable.

Where it applies

  • product design
  • business strategy
  • engineering

Putting it to work

  • evaluate project feasibility
  • align logic with profit

Questions to consider

  • Does your work solve a real problem?
  • Is it economically sustainable?

Another view

Not all valuable work immediately generates money.

More from Buckminster Fuller

  1. When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beauti…

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  2. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

    Permalink to quote #102
  3. We are on a spaceship; a beautiful one. It took billions of years to develop. We're not going to get another. Now, how do we make this spaceship work?

    Permalink to quote #99

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