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Like gladiator games and pyramid building, opera has always been a gloriously money-losing proposition. It is the most extravagant of arts, requiring the constant support of kings, dictators, plutocrats, and town councils. Box-office success is no solution. San Francisco Opera loses money at every sold-out performance. Sane business practices simply don't suffice. Composer Richard Wagner's patron, King Ludwig II of Bavaria, was the ideal operatic angel - very rich and certifiably insane. Mel Brooks' shyster producer Max Bialystock need not have mounted Springtime for Hitler to score a surefire loss. Aida would have done just fine.

Dana Gioia#25

CultureEconomicsSustainability

About this quote

What does it mean?
Opera requires patronage because it is expensive and rarely profitable.
In plain terms
Opera needs rich supporters to exist.
What can you take from it?
Expensive arts need support beyond ticket sales.

Where it applies

  • arts administration
  • philanthropy
  • cultural policy

Putting it to work

  • donate to arts
  • attend performances
  • advocate for subsidies

Questions to consider

  • Should arts be profitable?
  • How do you fund culture?

Another view

Patronage can influence artistic choices.

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