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About this quote

What does it mean?
A playful comment on movie releases in limited cities, implying viewers hope their city is included.
In plain terms
The movie is playing in some cities and you hope yours is one.
What can you take from it?
Highlight exclusivity to build excitement.

Where it applies

  • marketing
  • movie releases
  • casual chat

Putting it to work

  • promote film
  • create urgency
  • engage audience

Questions to consider

  • Does scarcity increase desire?
  • How do you market limited events?

Another view

It may alienate those whose cities are excluded.

More from David Letterman

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  3. It's cold enough to hang meat in here!

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