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About this quote

What does it mean?
True moral improvement requires appealing to human nature rather than imposing rigid standards.
In plain terms
You cannot force people to be good; you must make virtue attractive to them.
What can you take from it?
Lead by making goodness appealing, not obligatory.

Where it applies

  • leadership
  • education
  • parenting

Putting it to work

  • designing incentives
  • modeling behavior

Questions to consider

  • How do you inspire better behavior?
  • Is virtue always desirable?

Another view

Some virtues require discipline that feels like force rather than seduction.

More from Don Marquis

  1. In order to influence a child, one must be careful not to be that child's parent or grandparent.

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  2. Middle age is the time when a man is always thinking that in a week or two he will feel as good as ever.

    Permalink to quote #54
  3. If you want to get rich from writing, write the sort of thing that's read by persons who move their lips when they're reading to themselves.

    Permalink to quote #51

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