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About this quote

What does it mean?
Persuasion requires a chain of belief rooted in truth.
In plain terms
Truth makes you credible which makes you persuasive.
What can you take from it?
Be truthful to persuade.

Where it applies

  • speech
  • writing

Putting it to work

  • build trust

Questions to consider

  • Can you be truthful and uncredible?

Another view

Truth does not guarantee persuasion.

More from Edward R. Murrow

  1. People say conversation is a lost art; how often I have wished it were.

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  2. We must not confuse dissent with disloyalty. When the loyal opposition dies, I think the soul of America dies with it.

    Permalink to quote #64
  3. Our major obligation is not to mistake slogans for solutions.

    Permalink to quote #61

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