To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
About this quote
- What does it mean?
- Persuasion requires a chain of belief rooted in truth.
- In plain terms
- Truth makes you credible which makes you persuasive.
- What can you take from it?
- Be truthful to persuade.
Where it applies
Putting it to work
Questions to consider
- Can you be truthful and uncredible?
Another view
Truth does not guarantee persuasion.
More from Edward R. Murrow
People say conversation is a lost art; how often I have wished it were.
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Permalink to quote #61
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