Elinor Glyn Quotes on Charisma
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No matter what he does, one always forgives him. It does not depend upon looks, either - although this actual person is abominably good-looking - it does not depend upon intelligence or character or - anything - as you say, it is just 'it'.
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To have 'It', the fortunate possessor must have that strange magnetism which attracts both sexes. He or she must be entirely unselfconscious and full of self-confidence, indifferent to the effect he or she is producing, and uninfluenced by others. There must be physical attraction, but beauty is unnecessary.
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He had that nameless charm, with a strong magnetism which can only be called 'It', and cats - as well as women - always knew when he came into the room.