The Postal Service is being wasteful in spending nearly $300,000 to promote its Elvis Presley stamp. To break even, they would have to sell more than one million stamps to collectors who do not then use them.
About this quote
- What does it mean?
- The speaker criticizes the postal service's costly Elvis stamp promotion as wasteful and financially impractical.
- In plain terms
- The Elvis stamp promotion is seen as wasteful spending.
- What can you take from it?
- Marketing budgets should be justified by realistic sales expectations.
Where it applies
Putting it to work
Questions to consider
- When is cultural promotion worth the cost?
- How to measure intangible benefits?
Another view
The critique assumes no intangible cultural value from the stamp.
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