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Modern man, if he dared to be articulate about his concept of heaven, would describe a vision which would look like the biggest department store in the world, showing new things and gadgets, and himself having plenty of money with which to buy them. He would wander around open-mouthed in this heaven of gadgets and commodities, provided only that there were ever more and newer things to buy, and perhaps that his neighbors were just a little less privileged than he.

Erich Fromm#28

ValuesConsumerismWealthHappinessHeavenMaterialism

About this quote

What does it mean?
Modern heaven is imagined as endless consumption and material wealth. People value new gadgets and relative privilege over genuine fulfillment.
In plain terms
We dream of heaven as a huge store with endless things to buy and more stuff than neighbors.
What can you take from it?
Material consumption does not equal true happiness or heaven.

Where it applies

  • critiquing consumer culture
  • analyzing modern values
  • reflecting on happiness

Putting it to work

  • redefine success beyond wealth
  • prioritize non-material values

Questions to consider

  • What does your ideal heaven look like?
  • How does shopping influence your satisfaction?

Another view

It generalizes diverse views of happiness and spiritual fulfillment.

More from Erich Fromm

  1. We consume, as we produce, without any concrete relatedness to the objects with which we deal; We live in a world of things, and our only connection with them …

    Permalink to quote #27
  2. Love is often nothing but a favorable exchange between two people who get the most of what they can expect, considering their value on the personality market.

    Permalink to quote #29
  3. By alienation is meant a mode of experience in which the person experiences himself as an alien. He has become, one might say, estranged from himself. He does …

    Permalink to quote #26

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