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About this quote

What does it mean?
Avoiding ads is a strategy to prevent constant desire for possessions.
In plain terms
I avoid ads so I do not spend time wanting things.
What can you take from it?
Limiting exposure to marketing reduces material desire.

Where it applies

  • daily media consumption
  • shopping habits

Putting it to work

  • limit ad exposure
  • practice minimalism

Questions to consider

  • What makes you want things?
  • How much time do ads steal?

Another view

Some ads provide useful information beyond just selling things.

More from Franz Kafka

  1. I am nothing but a mass of spikes going through me.

    Permalink to quote #87
  2. I have the true feeling of myself only when I am unbearably unhappy.

    Permalink to quote #89
  3. I am free, that is why I'm lost.

    Permalink to quote #86

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