The manufacturer does not produce shoes because he knows that Jones needs them. He produces because he knows that dozens of traders will buy certain numbers at various prices because they (or rather the retailer they serve) know that thousands of Joneses, whom the manufacturer does not know, want to buy them.
About this quote
- What does it mean?
- Producers rely on market signals from intermediaries rather than direct knowledge of individual consumers to meet demand.
- In plain terms
- Manufacturers make products because traders say people want them, not because they know the buyers.
- What can you take from it?
- Markets connect producers to distant needs without direct contact.
Where it applies
Putting it to work
Questions to consider
- How much does a producer need to know about the end user?
- Can markets work without intermediaries?
Another view
Direct consumer feedback can sometimes be more accurate than layered market signals.
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