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About this quote

What does it mean?
Producers rely on market signals from intermediaries rather than direct knowledge of individual consumers to meet demand.
In plain terms
Manufacturers make products because traders say people want them, not because they know the buyers.
What can you take from it?
Markets connect producers to distant needs without direct contact.

Where it applies

  • supply chain management
  • retail decisions
  • economic planning

Putting it to work

  • Use market data to guide production
  • Trust intermediaries to convey demand

Questions to consider

  • How much does a producer need to know about the end user?
  • Can markets work without intermediaries?

Another view

Direct consumer feedback can sometimes be more accurate than layered market signals.

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