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About this quote

What does it mean?
Friedman argues voluntary exchanges happen only when both parties benefit, and fallacies arise from assuming a fixed pie.
In plain terms
Voluntary trade means both sides win. Assuming one wins only if another loses is wrong.
What can you take from it?
Voluntary exchange benefits all parties involved.

Where it applies

  • market analysis
  • negotiation
  • economic education

Putting it to work

  • identify win-win scenarios
  • reject zero-sum thinking

Questions to consider

  • Do all trades benefit both parties?
  • Is the pie fixed?

Another view

Power imbalances can make exchanges involuntary or unequal.

More from Milton Friedman

  1. I am a limited-government libertarian.

    Permalink to quote #35
  2. Inflation is the one form of taxation that can be imposed without legislation.

    Permalink to quote #37
  3. Is it really true that political self-interest is somehow nobler than economic self-interest?

    Permalink to quote #34

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